This image is the cover for the book Translate, Motivate, Activate

Translate, Motivate, Activate

A tried-and-true CEO shows how to effectively translate business priorities in a manner that mobilizes and unites a team behind one holistic strategy.

All growth comes with growing pains—especially corporate growth. Larry Solomon, CEO of Solomon People Solutions and former executive vice president of human resources for the Dr Pepper Snapple Group, tackles the major challenges of mobilizing employees in his new book, Translate, Motivate, Activate.

Using proper change management, team leaders can unify employees by following Solomon’s four principles: engage, align, enable, and sustain. Through discussion and professional examples from Solomon’s career, learn how to effectively communicate not just the plan but the vision of success to employees of all levels. Translate the company’s vision to apply to the actions of each employee. Motivate team members to work towards a common goal. Activate individuals’ unique skills to unlock your company’s full potential. Join Solomon on an enlightening discussion of the power that lies in communication, empathy, and teamwork.

“Solomon lays out a logical and practical approach for effective translation of strategy into day-to-day actions of employees at every level of an organization. Visionary leaders need great translators. I encourage every CEO to read this book and share these proven effective methods with the head of their HR department.” —Larry Young, President and CEO, Dr Pepper Snapple Group

“This is a must-read whether you are a general manager or a functional head, and especially if you need convincing that in any change people truly do matter.” —Patrick Fleming, business consultant and former Cadbury Schweppes executive

Larry Solomon

Larry Solomon, CEO of Solomon People Solutions, managed wave after wave of fundamental change during his tenure at Cadbury-Schweppes and Dr Pepper Snapple (DPS), and now the author is sharing the innovative methods he developed and implemented in numerous countries and diverse cultures, to align thousands of employees behind the right priorities, while also efficiently and effectively building skillsets critical to company success. Solomon's service at Cadbury-Schweppes and DPS has spanned more than 28 countries and three continents. He served as executive vice president of human resources for DPS from 2003 to August 2013. An educator at heart, Solomon currently teaches a post-graduate MBA course on "C-Suite Leadership" at the University of Texas at Dallas. He wrote Translate, Motivate, Activate: A Leader's Guide to Mobilizing Change as an educational tool to aid business leaders, HR professionals and MBA students to successfully achieve sustainable corporate change.

Brown Books Publishing Group