Translate, Motivate, Activate

A tried-and-true CEO shows how to effectively translate business priorities in a manner that mobilizes and unites a team behind one holistic strategy.

All growth comes with growing pains—especially corporate growth. Larry Solomon, CEO of Solomon People Solutions and former executive vice president of human resources for the Dr Pepper Snapple Group, tackles the major challenges of mobilizing employees in his new book, Translate, Motivate, Activate.

Using proper change management, team leaders can unify employees by following Solomon’s four principles: engage, align, enable, and sustain. Through discussion and professional examples from Solomon’s career, learn how to effectively communicate not just the plan but the vision of success to employees of all levels. Translate the company’s vision to apply to the actions of each employee. Motivate team members to work towards a common goal. Activate individuals’ unique skills to unlock your company’s full potential. Join Solomon on an enlightening discussion of the power that lies in communication, empathy, and teamwork.

“Solomon lays out a logical and practical approach for effective translation of strategy into day-to-day actions of employees at every level of an organization. Visionary leaders need great translators. I encourage every CEO to read this book and share these proven effective methods with the head of their HR department.” —Larry Young, President and CEO, Dr Pepper Snapple Group

“This is a must-read whether you are a general manager or a functional head, and especially if you need convincing that in any change people truly do matter.” —Patrick Fleming, business consultant and former Cadbury Schweppes executive