“A powerfully insightful training manual to successfully navigate the 21st-century career battlefield.” —Scott Durchslag, former CEO, Angie’s List
Guerrilla Marketing for a Bulletproof Career is an honest, practical, and hard-hitting guide for career success in perpetually uncertain times. It provides a road map to advance your career and prosper without being blindsided by overnight industry collapses, potential layoffs, economic shocks, corporate scandals, international competition, or technological disruptions.
Gain an entirely new perspective on what it means to be combat ready in this economy, including how to achieve your career goals in creative ways while making more money and spending less time working. You will discover the secrets to getting into the opportunity flow so that the best opportunities come to you first, before others find out about them. This is the only book that marries the timeless philosophy of Guerrilla Marketing—being resourceful, doing more with less, thinking like an entrepreneur, and developing street smarts—with the chaotic realities of today’s career landscape. Get started today and never worry about gut-wrenching economic times again.
Authors Jay Conrad Levinson and Andrew Neitlich...Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing," plus 58 other business books. His books have sold more than 21 million copies worldwide. His guerrilla concepts have influenced marketing so much that his books appear in 62 languages and are required reading in MBA programs worldwide. Andrew Neitlich is the founder and director of the Center for Executive Coaching and The Center for Career Coaching, which have trained coaches from around the world to help executives and business owners to achieve their career and business goals. Andrew received his MBA from Harvard Business School in 1991. His career has included stints as an employee, consultant, coach, executive, business owner, investor, and interim executive--and now he works from his home a few hours every day while playing tennis and spending time with family.