This image is the cover for the book What It Takes

What It Takes

Before Game Change there was What It Takes, a ride along the 1988 campaign trail and “possibly the best [book] ever written about an American election” (NPR).

Written by Pulitzer Prize–winning journalist and New York Times–bestselling author Richard Ben Cramer, What It Takes is “a perfect-pitch rendering of the emotions, the intensity, the anguish, and the emptiness of what may have been the last normal two-party campaign in American history” (Time).

An up-close, in-depth look at six candidates—George H. W. “Poppy” Bush, Bob Dole, Joe Biden, Michael Dukakis, Richard Gephardt, and Gary Hart—this account of the 1988 US presidential campaign explores a unique moment in history, with details on everything from Bush at the Astrodome to Hart’s Donna Rice scandal. Cramer also addresses the question we find ourselves pondering every four years: How do presumably ordinary people acquire that mixture of ambition, stamina, and pure shamelessness that allows them to throw their hat in the ring as a candidate for leadership of the free world?

Exhaustively researched from thousands of hours of interviews, What It Takes creates powerful portraits of these Republican and Democratic contenders, and the consultants, donors, journalists, handlers, and hangers-on who surround them, as they meet, greet, and strategize their way through primary season chasing the nomination, resulting in “a hipped-up amalgam of Teddy White, Tom Wolfe, and Norman Mailer” (Los Angeles Times Book Review).

With timeless insight that helps us understand the current state of the nation, this “ultimate insider’s book on presidential politics” explores what helps these people survive, what makes them prosper, what drives them, and ultimately, what drives our government—human beings, in all their flawed glory (San Francisco Chronicle).

Richard Ben Cramer

Award-winning journalist and author Richard Ben Cramer (b. 1950) is one of the top writers of literary journalism today. A graduate of Johns Hopkins and Columbia Universities, he began his career as a reporter for the Baltimore Sun in 1973 before moving to the Philadelphia Inquirer, where he received the Pulitzer Prize for his reporting on the Middle East in 1979. His work has appeared in Time, Newsweek, the New York Times Magazine, Rolling Stone, and Esquire. He has authored five books, including the bestselling classic What It Takes (1992), and Joe DiMaggio (2000). He lives Maryland.