This image is the cover for the book How Champions Think

How Champions Think

The New York Times–bestselling guide to success in sports, business, relationships, and personal challenges from America’s preeminent sports psychologist.

Acclaimed sports psychologist Bob Rotella has advised everyone from professional golfers to NBA superstars to business executives on how to flourish under pressure and overcome challenges. Now, for the first time, he’s distilled his decades of in-depth research and practical experience into a potential-unlocking guide for everyone.

This exciting book is not a collection of Rotella’s theories; it consists of performance principles that have proven themselves in countless competitive situations, in arenas from which only the strongest minds emerge triumphant. It’s a book full of insights that you can learn and use the next morning—in the office, the classroom, or wherever your quest takes you—told not in abstractions, but through case studies and stories drawn from Rotella’s years teaching sports psychology, counseling athletes, and consulting for Fortune 500 companies. It explores how to keep the mind from holding you back, whatever your physical gifts or other talents. It’s about how to make a commitment, how to persevere, how to deal with failure—and how to train your mind to create a self-image that promotes confidence and accomplishment.

Any successful life starts with how you see yourself. And with these pearls of wisdom from the nation’s preeminent sports psychologist, you can learn to achieve the success of your dreams.

“Straightforward and simple . . . Do the math. Read Rotella.” —The Wall Street Journal

“A solid motivational text for the sports-minded and those interested in the bridging of athletics and exceptionalism.” —Kirkus Reviews

Bob Rotella, Bob Cullen

Dr. Bob Rotella is the bestselling author of a dozen books, including Golf Is Not a Game of Perfect, The Unstoppable Golfer, and How Champions Think. He was the director of sport psychology for twenty years at the University of Virginia, where his reputation grew as the expert champions talked to him about the mental aspects of their game. Rotella was a consultant multiple times to the United States Ryder Cup Team. His golf client list includes Hall of Famers Pat Bradley, Tom Kite, Davis Love III, and Nick Price, as well as many of today’s stars, such as Justin Thomas, Darren Clarke, Jim Furyk, Padraig Harrington, Brad Faxon, and Rory McIlroy. A long-time consultant to Golf Digest, he lives in Virginia with his wife, Darlene.

Simon & Schuster