This image is the cover for the book Art of Insight

Art of Insight

A practical guide to fostering innovative insights and solutions for yourself and your organization—including online skill-building exercises.

We have all experienced it: the jolt of an insight arriving like a thunderclap, unexpectedly and without warning. But what if insights could be accessed more reliably? Drawing on years of research, reflection, and experiences with colleagues, friends, and clients, Charles Kiefer and Malcolm Constable present a thorough, pragmatic approach for dependably generating fresh thoughts and perspectives.

The Art of Insight features helpful exercises both in the book and online. Readers will develop their own personal approach to cultivating insights, allowing them to solve long-standing problems with confidence and ease.

“Creating insights isn't a magical process—this book provides a practical framework for generating insights for yourself and your organization. We've used many of these techniques with our innovation teams and they work.” —Wayne Delker, Chief Innovation Officer and Senior Vice President, The Clorox Company

Charles Kiefer, Malcolm Constable

Charles Kiefer is the founder of Innovation Associates, which is dedicated to helping large organizations innovate. Together with cofounder Peter Senge—whose landmark bestseller The Fifth Discipline was based on IA’s work—Kiefer created the concept of the learning organization. He is a graduate of MIT with degrees in physics and management.



Malcolm Constable has worked in management consulting and commercial real estate and is the founder of Insight Golf, a consulting firm that teaches practices that improve decision making and executive performance in both business and golf.

Berrett-Koehler Publishers, Inc.