This image is the cover for the book Better Selling Through Storytelling

Better Selling Through Storytelling

“John Livesay creates a compelling connection between revenue, reviews, and influence and our ability to tell brand and personal stories.” —Tracy Leigh Hazzard, INC. columnist, brandcaster, product strategist

The old way of selling is to push a message or product. The new way of selling is to pull people in with a compelling story—one that is magnetic to clients.

Better Selling Through Storytelling helps people become master storytellers so they can truly love what they do and get off the self-esteem roller coaster of only feeling good if their numbers are up. John Livesay encourages readers to give up selling—and become storytellers instead! He teaches sales representatives and entrepreneurs alike how to become irresistible to their clients and what the best storytelling strategy is to get a yes. From learning how not to take rejection personally to overcoming the three faces of fear, readers learn to embrace disruption with new tools that prepare them for any unexpected waves that come their way and get the sale.

“If you want to reinvent how you sell, let John Livesay show you how . . . [He] holds nothing back and fills his pages with new ideas, tips, information, and steps to becoming your own Revenue Rockstar.” —Josh Linkner, New York Times–bestselling author of Big Little Breakthroughs

“Not your grandparent’s sales manual; it’s where the storytelling rubber and results hit the road. If you think it’s too soft for your ROI brain, you’re missing the whole story, which is why you need it.” —Dr. Mark Goulston, author of Just Listen: Discover the Secret to Getting Through to Absolutely Anyone

John Livesay, Tim Sanders

John Livesay, aka The Pitch Whisperer, is a sales keynote speaker and shares the lessons learned from his award-winning sales career at Conde Nast. In his keynote "Better Selling Through Storytelling," he shows companies' sales teams how to become irresistible so they are magnetic to their ideal clients. After John speaks, the sales team becomes revenue rock stars who know how to form an emotional connection and a compelling sales story with clients. His TEDx talk: Be The Lifeguard of your own life has over 1,000,000 views. His best selling book is Better Selling Through Storytelling.He is also the host of "The Successful Pitch" podcast, which is heard in over 60 countries. These interviews make him a sales keynote speaker with fresh and relevant content. Audiences love him because they know he's been in their shoes.John has been interviewed by Larry King and appeared on TV as an expert on "How To Ask For What You Want And Get A Yes." John currently lives in Los Angeles with his two King Charles Spaniels who welcome him home after he returns from being a sales keynote speaker, reminding him of the importance of belly rubs.

Morgan James Publishing