Discover a bold new approach to success in the world of sales and marketing with this practical guide to building your Power Niche.
Bruce M. Stachenfeld is one of the most successful real estate lawyers in one of the toughest markets in the world: New York City. Now he shares the ideas and insights he developed through his own day-to-day experience. In If You Want to Get Rich, Build a Power Niche, Bruce shows you how you can become a superstar marketer or salesperson, whether you’re just starting out, starting a new business, or you’re a seasoned professional looking to improve your performance.
Bruce offers clear, step-by-step advice on how to implement the strategic marketing process of building a Power Niche. His method is based on the principle that ownership in a small niche is dramatically stronger than having little or no ownership in a larger market. If you want to grow your sales and increase your revenue while becoming a valued resource in your industry, you need to build your Power Niche!
Bruce M. Stachenfeld, Esq. is a mega rainmaker in real estate, a marketing guru, a columnist, and the founder and managing partner of a highly respected top law firm in New York City. For many years, Bruce just labored as a worker bee. Through figuring out the magic of the Power Niche, Bruce grew from a complete marketing disaster to great success and created a multi-million-dollar firm. Bruce is a graduate of Tufts University and Harvard Law School. He is a columnist for Above The Law (ATL) and writes and publishes The Real Estate Philosopher®. Although Bruce currently resides in New York City, his hometown is Chatham, New Jersey.