This image is the cover for the book Launching to Leading

Launching to Leading

Everyone wants to be a market leader. Market leaders enjoy financial success, create wealth and have recruiting, selling and market power that is almost always disproportionate to their actual product and solution advantages. In fact, many competing executives have been driven crazy by this, lamenting on how their product was better, but the market didn’t seem to care. Launching to Leading explains how and why market leaders succeed in breaking through and leading in today’s crowded markets, and reveals how to apply this to your business to take you from Launching to Leading and beyond.

Ken Rutsky

Ken Rutsky is a B2B marketing consultant, thought leader, speaker,mentor and author focused on helping his clients achieve breakthroughand market leadership. Today, as the Founder and President of KJRAssociates, Ken has implemented and honed his Breakthrough Marketingframework, with successful implementation at dozens of client companiesincluding FireEye, Nimsoft, Sophos and others. Prior to his consultingpractice, Ken spent more than 20 years in B2B marketing roles, launching the Intel Inside broadcast co-op program and the Internet's firstaffiliate marketing program, Netscape Now.

Morgan James Publishing