This image is the cover for the book Mistakes Authors Make

Mistakes Authors Make

“Features 50 of the most common errors book authors make in writing, publishing, and promoting their books.” —John Kremer, author of 1001 Ways to Market Your Books

The publishing landscape can be a tricky one to navigate. There are so many aspects to authoring and publishing a book that it’s easy for you to make critical mistakes that can set you off course and significantly decrease your chances for success.

How many of the 50 biggest author mistakes are you making? When you learn to avoid them, you can greatly enhance your chances for success in the publishing world. In this insider’s look at the worlds of publishing and book marketing coauthors Rick Frishman, Bret Ridgway, and Bryan Hane bring their 65 combined years of experience in the publishing world to you and share their secrets to success. You’ll learn:
  How to master media and other key marketing channels authors should useKeys to capturing the browsing buyer in bookstores and onlineThe new publishing landscape and how it impacts youHow to increase the readability of your book so readers keep coming backHow your book is the key piece of your own information marketing empireAnd much, much more  
“If you want to write a book or make sure that your book is a smashing success read this now and take action! You’ll be amazed at the difference it will make in your success!” —John Assaraf, New York Times–bestselling author of Innercise and The Answer

“I LOVE the book so far! Clear-concise-comprehensive with practical info the aspiring author needs!” —Laura Venecia Rodriguez, author of Yoga at Home

Rick Frishman, Bret Ridgway, Bryan Hane, Joel Comm

Rick Frishman is Publisher at Morgan James Publishing in New York and founder of Planned Television Arts (now called Media Connect). He has been one of the leading book publicists in America for over 37 years. Rick works with many of the top book editors, literary agents, and publishers in America, including Simon and Schuster, Harper Collins and Random House. Rick is the coauthor of sixteen books, including national bestsellers “Guerrilla Publicity”, “Where’s Your Wow”, “Guerrilla Marketing for Writers”, “The Expert Success Solution”, and “250 Rules of Business.

MJ