This image is the cover for the book Referral Code

Referral Code

Learn to leverage your existing relationships to connect with potential new customers and clients using the easy-to-implement strategies in this book.

While many companies allocate significant resources to marketing and advertising, referrals are the easiest, most effective path to more business and greater income. Unfortunately, many people underutilize this powerful asset because they misunderstand the referral game and lack a system for generating warm business leads.

Providing great service or products is simply not enough to motivate most people to refer you. Without an effective referral system, you are missing out on business and income that could be yours. The Referral Code shows you exactly what it takes to receive a constant stream of qualified referrals through your existing relationships. You’ll learn how to:

* Have people refer you, happily, willingly, and more often
* Avoid the 3 biggest mistakes that sabotage referrals
* Receive referrals that are warmed up and expecting your call
* Attract referrals regardless of the current market conditions
* And more

“The Referral Code lays out a simple, highly effective system for motivating your clients, friends and associates to connect you with the people they know who need what you offer.” —Daniel H. Pink, author of Drive

Larry Pinci, Phil Glosserman

Larry Pinci and Phil Glosserman are top business and sales trainers and coaches who work with senior executives, business owners, and sales teams throughout North America. They are the authors of "Sell the Feeling". Their sales and referral programs have been called ‘the most eye-opening and effective business seminars on the market today.’Larry Pinci is originally from Melbourne, Australia, and has been honing his unique brand of training and coaching for over 20 years. Certified as a Master Coach and Trainer of both NLP (Neuro Linguistic Programming) and Clinical Hypnotherapy, he is an accomplished mediator and a dynamic professional speaker. Larry, his wife, and three children live in Los Angeles, California.Phil Glosserman has over a decade of experience as a business and sales performance coach. Before becoming a coach, he spent 14 years as a senior manager in the software industry and 10 years as a professional drummer. Phil is a certified Master Practitioner and Trainer of NLP, a certified Kolbe Practitioner, and a graduate of Corporate Coach University, International. He lives in Los Angeles with his wife and two children.

Morgan James Publishing